Malton Foodlovers Festival

Tom Naylor-Leyland, heir to the Fitzwilliam Estate, is a leading player in the We Love Malton promotional group and his enthusiasm for putting Malton on the map as a place for people to live, work and visit is nothing short of contagious.

For the last four years we’ve worked closely with Tom and the We Love Malton team to help position Malton as a tourist destination of choice and the food capital of Yorkshire. The below case study outlines how, from an initial brief, we’ve created and developed the campaign brand to include the Malton Monthly Food Market, Made in Malton, Malton Food Lovers Festival, Malton Cookery School, Malton Brassweie and the Malton Game & Seafood Festival.

Gallery

Puzzle pieces

Task

In 2013, Space Creative was tasked with creating a visual identity for the brand new We Love Malton campaign. The overarching identity and theme needed to encompass all the various festivals, campaign activities and local success stories such as Made in Malton, Malton Cookery School and the Malton Monthly Food Market.

Arrow in bullseye

Approach

We worked closely with the Estate and the We Love Malton Team to create a range of initial logo designs and visual identity concepts. After choosing a design style, we developed a suite of sub-brands before designing and producing all the promotional materials such as adverts, leaflets, festival brochures, banners and direct mail pieces.

Graph on paper

Results

The identity, design and production of the marketing collateral was immensely well received and we’re delighted to still be supporting our local rural economy in this, the campaign’s fourth, year. This lovely thank you note extract from Tom Naylor-Leyland says it all: “Thank you for all yours and Mike’s work, you have been superb!”

Design Testimonials

Applause

The People Directory looks fantastic – a really great piece of work! Thanks so much – very happy!
Estelle Robertson Tunstall
Friendly and efficient, they are always eager to help.
Janet Sycamore TDCA
They were always on hand to help when needed and were always understanding and extremely friendly to deal with. We have no hesitation in recommending Space Creative, regardless of your marketing needs.
Cameron Innes HICA Care Homes
We have been working with Space Creative for 2 years now and they have never failed to deliver high quality design, assistance and advice with our marketing products, whether it has been the school prospectus, website design, school DVD or other promotional material.
Janet Falkingham Read School
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Space Creative acquired by the
Wrapped Agency

Space Creative has been acquired by the Wrapped Agency. Please visit the Wrapped Agency Website for any enquiries.